Twitter teams, the United States, could not believe it. On Tuesday, the name of their president, Jack Dorsey, was one of the hottest topics on the microblogging platform in France.
Nothing too surprising, however: the co-founder of the website was visiting Paris to meet several presidential candidates. In the morning, Jack Dorsey visited Francois Bayrou and Francois Hollande, before holding talks with Nicolas Sarkozy.
For the microblogging platform, which begins to deploy its commercial offer, these appointments were an opportunity to push the use of social networks as part of election campaigns. Overseas, Twitter has become an essential tool to launch polemics or defuse bombs during the Republican primaries.
"Learning lessons"
Its use in the French presidential campaign is also a good way of raising its profile and its use by the general public, a prerequisite for any advertising monetization.
French candidates themselves have sought to "learn from [the experience of Jack Dorsey, Ed] to promote the development of innovative French" (with Francois Hollande), and especially mentioned the opening of an office Twitter in France. The U.S. start-up is already established in London and announced in late January, will soon open an office in Germany.
A promising innovation system and tax revenues, while Nicolas Sarkozy presented his project on the table to tax U.S. Internet players for their activities in France, through a tax on online advertising or subjection to the corporate tax. Jack Dorsey also visited some French media, including broadcasting group TF1 and media group Le Monde.