Google plans to launch a home entertainment system capable of downloading, then amplify play music in forums Wireless, The Wall Street Journal. The system, operable from a smart mobile phone or a digital tablet, will evolve to download and distribute video programs also. Google is preparing to compete even Apple, which we expect a new offering meant upsetting the way of watching TV.
It helps us understand why Google acquired Motorola Mobility Holdings. If the acquisition is approved by regulatory authorities, it will help the Internet industry giant to launch this year of a new type of devices, sold under its own brand. The experience would mark a radical departure for Google, whose wealth depends heavily on its dominant position in the market for Internet advertising. The California company has also managed to do in less than three years of its Android software reference system at the heart of millions of mobile phones manufactured and sold by others.
The development strategy of Google draws more and more Apple. This is a great success thanks to the distribution of equipment designed entirely by its own engineers, according to its own standards, marketed under its brand and integrated into a platform for buying (iTunes Store) wholly controlled.
Google has already been manufactured or manufacture electronic devices. But his experience in 2010 with the sale of its first mobile phone Nexus, assembled by HTC Corporation, was quickly abandoned payday loan online. In wanting to sell products under its brand, Google risks angering its partners like Samsung which it depends to disseminate in the field of Android phones and digital tablets.
Management appliances
Google, like Microsoft and Apple, has long sought a way to marry television with the Internet. His effort called Google TV to integrate Android to TVs from Samsung and Sony, to facilitate research programs of video, did not yet successful. But tastes and consumer habits are changing. The considerable success of Netflix (platform distribution of films and serials) has transformed the U.S. Internet audience in a new age. Properly constructed, a new incarnation of Google TV or Apple TV is more likely to succeed today than some years ago.
Google sees farther. By engaging in the marketing of equipment under its brand, the firm also plans Sergey Brin to attack another market that the giants of personal computing as Hewlett-Packard have unsuccessfully tried to create: that of managing Internet for all kinds of home appliances, those enthroned in kitchens systems for temperature control parts of a house and alarm systems.
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